Website marketing

Is Online Marketing Really Necessary For Small Businesses?

If you’ve spent any time networking with local small business owners, working for them as employees, or pursuing them as potential clients in the past 15 years or so, you’ve undoubtedly heard some variation the following phrase: “we don’t need online marketing.” Today, most such business owners have at least made the concession of attaining a website, but what about optimizing it for search engines? Designing it in line with a brand? Offering an e-commerce platform for online purchases? Engaging with customers on social media?

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